The Relation Between Site Ranking & Importance of AMP In SEO

 Are you aware that AMP plays a vital role in your website’s search appearance? Or, we can say that AMP is an integral part of Search Engine Optimization. Without AMP, your website might not perform at it’s best. AMP was launched in 2015 and since then it is said to be a tool to rank higher in search engines. However, it was not used at its full potential until recently. Since AMP is designed around many of the qualities that are primary ranking criteria for search engines, there has been some misunderstanding regarding its usage. Nevertheless, AMP today, without a doubt, is more essential than it has ever been.



What Exactly Is Accelerated Mobile Pages (AMP)?

The AMP (Accelerated Mobile Pages) coding standard is a free, open-source code standard for businesses. The goal of AMP for a publisher is to create mobile-friendly websites. A site with a decent desktop tool may not work effectively on a mobile browser and become sluggish. Most of the components of a desktop website are redundant for a mobile site. AMP significantly lowers the components of a webpage and provides a stripped-down version to visitors on the mobile.



Importance of AMP in SEO

Speed has become a major factor in website ranking. If a search engine thinks that your website is not speed-appropriate, it may not rank it. Your SEO will also not yield a profitable result. The importance of speed in search engine rankings cannot be overstated. When it comes to SEO, two sites may rank equally, but the one with the fastest load time would take precedence. In a nutshell, AMP is really about increasing speed and making information in all forms available for users to engage with right away.

Mobile traffic will eventually overtake desktop traffic and people are constantly using the internet on mobile. On smartphones, AMP allows websites to load incredibly quickly, if not instantly. Users will get the greatest mobile experience as a result of this. You should try your website on a mobile and if you think that it is lagging, maybe it is time to implement AMP for your website. Here are some of the major reasons why AMP is crucial for SEO:

  1. High Search Engine Placement

While AMP is not currently intended to be a ranking factor, mobile compatibility and page load speeds are. You cannot simply think to rank your site with simple SEO. You will need to implement AMP on your website. AMP significantly improves the page loading speed and it will rank higher than the other unresponsive sites. So, make sure to build your site with AMP.

  1. Mobile Friendliness

AMP was developed just to make websites mobile-friendly. The publishers understand that they have to engage the viewer on the site for a long time and if a website fails to load on time, the viewer will simply close it within seconds. It's no surprise that one of the major advantages of website pages generated with it is that they load lightning fast. 

Studies suggest that if a page takes more than 3 seconds to load, there are high chances that the user will not even look at the content. The attention span of an internet user is getting shorter and shorter since pages are loading very quickly. If your website is responsive, you can increase your conversion rate.

  1. Less Bouncing Rate

The bounce rate increases to 100% when a page loading time increases to 5 seconds. This implies that to thrive and stay ahead of the competitors, mobile page optimization is critical. This can be a huge point if you are not using AMP and your pages are not getting as much traffic as intended.  Accelerated mobile pages might be the one USP that sets your organization apart by making load times virtually instantaneous. 

The bounce factor will also depend upon SEO and the quality of the content. If users are not spending much time on your page, the search engine might think that this page does not have the necessary information and it will stop ranking it. By using an AMP, you may eliminate technical reasons for high bounce rates and focus on the content.

  1. Improved Mobile Accessibility

The fundamentals of high rankings are well served by AMP and SEO. AMP and SEO are frequently associated as they provide the same user experience. Search engines like Google regularly update their algorithm and AMP becomes a crucial point in ranking. SEO needs to be constantly updated as per the algorithm so AMP becomes important in the ranking factor. Sites with AMP pages normally appear above the non-AMP sites. As a result, the percentage of active visitors may increase.

  1. AMP Ensures Quality

Businesses may use AMP to boost their results, but it is not a substitute for quality. AMP is a part of SEO and if it is done properly, the website will rank. However, if you are not providing quality content on your website, SEO won’t work. It is just a means to attract visitors, but it is the responsibility of a publisher to post good and relevant content. The importance of content quality and relevancy remains a key component of a high-ranking site. Nevertheless, there are no strong reasons for Digital Marketing Companies & Institutes to resist embracing AMP to increase search traffic.




Location: India

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