Microsoft Audience Network – Launch of Videos & Vertical Ads

The Microsoft Audience Network is currently testing video advertisements and vertical product ads on its platform. These advertisements are now available on the Audience Network for marketers.

Microsoft made these announcements in its September Advertisement program.

Video ads are used by marketers to deliver relevant, valuable content that can help push their campaign to the next level. Video advertising is an effective, cost-saving way to reach your target audience and drive brand awareness. Such ads normally provide more click-through and conversion rates. If you want to optimize your product with video ads, it is time you should get into Digital marketing certification courses. Ad management is crucial for advertisers as they always look to target the right audience. Microsoft’s automated system helps them in getting more interested leads on their platform. As a marketer, you won’t want to miss such an opportunity.

What Is Microsoft Audience Network?

Microsoft Audience Network is a native advertising platform where advertisers can show their ads across the Microsoft platform. The Microsoft Audience Network (MSAN) has expanded significantly in recent years, despite being underutilized in comparison to its Facebook and Google competitors. The network is based on Bing Ads, which is driven by AI and data from the Microsoft Graph. Its goal is to help advertisers reach their target consumers with the exact answer at the right moment.

Microsoft Audience Network: Video Ads

Marketers are constantly seeking fresh and inventive methods to increase brand awareness and attract their target market. To help marketers, Microsoft has started showing video ads on their Audience Network platform. Now you can increase brand recognition, grab attention, and generate leads with video advertisements. Video ads can be an excellent way to grow your business, especially if you are doing targeted marketing. Targeted marketing is when you set up a campaign specifically targeting people who might be interested in your products or services.

To target people actively interacting across Microsoft platforms, upload bite-size video content as little as 6 seconds or use the rich format for narrative with 30 seconds to 2-minute-long films. The Microsoft Audience Network is testing video advertisements in the United States, Canada, the United Kingdom, New Zealand, Germany, and Australia. If you still can’t access them, you can contact the Microsoft Help team.

Microsoft Audience Network: Vertical Ads

Microsoft is also launching vertical product ads on its platform. It will help the marketers in utilizing their feed by providing an optimized ad experience. Microsoft's automated system sends the appropriate message to the potential buyers and connects them to the items in their feed that they've demonstrated interest in, allowing you to better engage with ready-to-buy consumers.

Benefits Of Video & Vertical Ads

Video ads are known to attract more customers. They stay in the user’s mind for a long time. The right video ad can really boost your exposure and sales. the information contained in an online video can be quite convincing when it’s paired with powerful language.

• You can reach your customers quickly
• Such ads can drive traffic to your site
• They are more cost-effective
• They allow you to build trust and confidence in your brand
• They get your listeners emotionally involved in the story being portrayed

If you are considering running video ads to help drive sales, some clear benefits will help you get started and keep going. It may be useful to have a starting point in place and a specific goal to work toward. This will help motivate you and provide clarity when you need to take a step back or take a different course of action.

How To Use Microsoft Audience Network

Microsoft audience network is another way to promote your Bing listing. It delivers targeted ads based on the interests of Microsoft users. It uses Artificial Intelligence to create the right kind of ad for the right person. These ads can be both text links and display ads. Depending on how many times your site is viewed through the Microsoft audience network, you can get a good profit.

Microsoft promises its user to provide safety as marketers have to follow strict guidelines to show their ads. Due to that, users are less at risk than other advertising platforms. As a marketer, you can show your ads on MSN, Edge, Outlook, or Microsoft’s partner platforms.

Set Up Microsoft Audience Ad

Microsoft audience network is worth checking out if you are looking for a way to manage your ad campaigns, this powerful tool will help you uncover new audiences that are ready to engage with your products.

Microsoft ads are powered by Artificial Intelligence that assists in improving audience engagement. These advertisements are targeted based on a mix of factors including browsing history, buying pattern, and user activity on the platform. It also adheres to the targeting parameters defined by marketers.

If you want to create an ad for your campaign, you can do so by following these steps:

• Open a browser and log into your Microsoft account
• Choose your campaign
• Click on the Tab option in the sidebar and go to Ads & Extensions
• Click on Create Ad Option
• Select the ad type which you want to use
• Check the Prefer audience ad format to finish creating your ad

Once you create your ad, you can also set the targeting audience by demography, age, and gender.

Microsoft September Announcements

Microsoft also announced several new launches related to its other Products.

In the Microsoft Merchant Center, Microsoft is introducing “Inline Appeals,” which will enable insight into rejections. The objective is to give advertisers an orderly breakdown of important rules breaches that lead to big rejections. This update will make sure that marketers follow the set guidelines.

Microsoft has launched "disclaimers in advertising," which allows search advertisers to use disclaimers to comply with regulatory requirements. For more insight details, go to the Microsoft September Announcement page.

How To Be Relevant in This Digital World

There are new updates daily in the digital world. Some are useful for marketers and some for users. Overall, there have been some new updates regarding advertising in the online marketer. Companies want to target as many people as they can so they always come up with something new. Digital marketing has taken the upper hand in comparison to traditional marketing. We can find everything selling on the internet be it food, medicines, essentials, or even automobiles.

These products have their industries and they all use their set ad guidelines. However, the motto remains the same: to get as many customers as they can.

As a marketer, if you are not upgrading yourself, you will leave behind. Many marketers are enrolling in masters in digital marketing courses just to understand digital tools. A digital marketing course has become the need for marketers who want to succeed. Microsoft has finally come up with video ads and advertisers will find it hard to optimize them initially. If you are into this sector, just get into digital marketing, learn marketing skills and advance in your career.