Boost Website Speed To 2X By Following These Simple Tricks

You want your website to be found, right? Data from major search engines have shown that a faster site will have a better ranking. Some simple adjustments to your site can improve your site speed 2x or more! With more speed, you can have more conversions and more sales. In the last couple of years, search engines have worked hard to provide better results for search queries. Increasing website speed has become a very important SEO practice, both for getting more visitors and ranking better for search results. Internet speed is ever-increasing and users have lost patience. If you are unable to provide a swift response on your site, you might lose many potential customers. It’s so crucial to have a fast-loading website. Finding ways to do so can be time-consuming and stressful. Luckily, there are some result-based methods following which you can increase your conversions! If you are looking to become an expert in website optimization, you can pursue a digital marketing course. Institute of Digital Studies provides some of the top courses on this topic which you can follow online.

“Speed Up Your Site and Get More Traffic. It’s That Simple”

How To Identify Where There Is Room for Improvement?

Website speed impacts conversion rate directly. You can increase the conversion rate by decreasing the loading time of all content on the website. The lower the loading time of your site, the higher the conversion rate will be.

However, the question is, how can you find if your website needs speed optimization?

The simplest thing is to use a speed management tool. There are many such tools to check website speed. If you find that your site is not as per the parameters, it needs some work. More often than not, it happens due to un-optimized website content.

There might be a variety of causes for your site's slow loading time. According to Google, your site speed should follow the following speed parameter:

• A good site has a loading time of fewer than 3 seconds
• An average site has a loading time of 3 to 5 seconds
• A bad site takes more than 6 seconds to load

If your site comes under the bottom 2 parameters, it needs some change. To make those changes, first, you have to audit your site to know the problem.

Get 2X Website Speed

If your site is not loading quickly, it is costing you money. An online study indicated that 44% of viewers who had a bad experience with website load time are never likely to return. This is a big number to lose when you have an e-commerce website. What you need are recurring customers to increase your revenue.

Here is what you can do to improve your loading time:

Choose The Right Web Host

You need to make sure your web hosting service is reliable. Since many entrepreneurs work from remote locations, they often don’t have access to experts in web hosting. That’s why you should ensure you choose a hosting company that offers basic services that are up-to-date with the latest technology. If you are a small business with low traffic, it is always better to have shared hosting. However, a high-ranking site will need hosting with a separate server. If you have an e-commerce website, then it is recommended that you get a host that has speed-optimized pages. So, make this decision carefully.

Use Page Speed Tools

Speed is one of the most crucial factors in boosting conversion and traffic. And, you can boost both, the website speed and conversions by using a website speed tool. A website speed management tool allows you to see exactly how much time it takes your visitors to complete certain tasks on your website. There are a few easy-to-use tools you can use to diagnose and fix slow-loading pages on your website. It tells you the page loading speed. If you find that your site is lagging on page loading speed, it needs some work. Some tools will suggest to you how you can optimize your site. You just have to follow those guidelines to increase website speed.

Compress Image Size

Images are amongst the slowest loading content on a page. And they are most appealing too. A page without may look faster but it will not attract many visitors. If you are using HD or 4K images on your page, make sure they are compressed. You should also resize them according to the theme or page size.

Website Content

The number one factor in improving your website speed is the number of backlinks you have in your page content. The second factor is the number of images you have on your page. And the third factor is the number of scripts and plugins you have on your page. Make sure all these things are properly organized. You can delete any unused JavaScript, backlinks, images, or Alt text.

Background Data Loading

JavaScript is the biggest loading element in a site. To increase the website speed, you can defer JavaScript loading. In such a scenario, it will only start loading after your page content has been loaded. You can use either a plugin for this or you can add a defer body tag in the HTML coding.

Content Delivery Network

It is a proven technique to reduce the network bandwidth. By selecting a content delivery network, you highly improve the content downloading speed. It is especially beneficial for sites that have a global presence. When a user from Australia will use your site, the CDS will automatically select the nearest possible server. CDN functions by distributing your content across international servers. It will increase the website loading speed for the user.

Optimize Your Website to Load Fast

Most people understand that loading time is an important factor to get right on a website. But many don’t know how to optimize their websites for faster loading. Website optimization is one of the top skills demanded in the digital industry. You can learn this skill by joining a digital marketing course.

You have to make sure that images, videos, and text are properly set on the page. By following the set SEO guidelines, you can optimize your site.

Be Smart About Slow Content

Fast content is the key to increase organic traffic. A website with a sluggish load time is less appealing to users no matter how much information quality you provide. Slow page loads can also make it harder for search engines to show visitors relevant results. Once you stop ranking, the conversions will fall and it may take some time again to build domain authority.

The key to gaining customers who are engaged and purchasing your products is making your site load quickly and efficiently without sacrificing quality or SEO value. You can learn this trick by joining the Institute of Digital Studies courses. They provide in-depth SEO training where you can learn how to optimize your site for the best SEO experience.