10 Common Black-Hat SEO Practices That Google Dislikes

 Every website wants organic traffic and fresh leads. To do so, they sometimes indulge in some unfair content practices. Google hates these techniques and these are known as BLACK HAT SEO.

Black hat SEO is a collection of methods that are used to enhance a website's search ranks by violating search engine standards and guidelines. Websites use these techniques so that users will visit their site even if they don’t have the required and relevant content.

As a digital marketer, it is your responsibility to follow the search engine guidelines. These guidelines are also known as White Hat SEO. People believe that by getting a higher ranking using Black Hat SEO, they are increasing brand recognition. However, it is more likely to harm your long-term SEO goals than to assist them. It gives audiences a bad, unpleasant, or deceptive experience. Many black hat methods degrade the user experience, causing visitors to abandon a page. It might also give the impression that a website is spam and indulged in unethical works.

Most of the low-grade websites use these techniques to rank higher but times have changed. They are constantly getting blocked by search engines. Google has made it apparent that the user experience is essential for them.

 

Black Hat SEO Techniques to Avoid

 1.  Spam Comments

When your website or blog is open for comment and doesn’t have any filter protection, it will become a Spam box for Bots.Spam comments are made to generate free back-links and they normally take the user to irrelevant content.

This method generates links that transmit no traffic, making it a complete waste of effort. But still many individuals use this technique. If you are not using comment filter protection, it is time you should do it. A lot of Bots operate on the web and when they find an open section, they bombard it with fake comments with links.

It will not only look unprofessional but also impact your website ranking.

 

2.  Rephrased Content

Most of the contents on the web are designed with some reference from other sites. However, some website publishes copied content by eliminating the plagiarized content only.

They copy word to word and use software to delete the plagiarisms. This technique is also known as Article Spinning. These types of content get noticed by the search engine sooner or later and they are shadow banned.

Google will not rank such content as per its guidelines.

 

3.  Content Quality

Google, in its latest updates, has made it clear that Websites with quality information will be preferred by search engines.Some websites regularly indulge in bad-quality content with no information. By doing so, they are bypassing the content guidelines.

Publishers should use the latest content guidelines, stay updated with the latest trends so that they can provide unique information. If you are a website owner, it is your responsibility to provide good content and once you start doing so, your traffic will increase.

 

4.  Keyword Stuffing

Some websites indeed managed to rank just because they inserted a large number of keywords, relevant and non-relevant, in their content.

Keyword stuffing is defined as the use of the same keywords repeatedly on a page to increase its visibility and to gain organic traffic. Now Google has made it clear that keyword stuffing is a part of Black Hat SEO and it will be no longer considered natural for traffic generation.

Instead of keyword stuffing, the website should learn about search engine optimization. By optimizing the content as per the user needs, you will create a strong recurring user base.

 

5.  Plagiarized Content

Plagiarized content means copy-pasting content from one source to another and publishing them as originals. Website and blog owners copy content from many sources that are identical or extremely similar to their website and uses them as their own.

The search engines favor unique and original material, content that is copied across several sources is considered as a Black Hat SEO.

 

6.  Invisible Text

img courtesy: https://www.scienceabc.com/

Publishers sometimes insert keywords as white text on the page and use this trick to rank their site on different keywords. They sometimes use a white background to hide their texts.

If Google finds that you are using this technique to rank, it will shadow ban your website. It means that it will not appear even if a relevant keyword will be searched by the user.

 

7.  Paid Backlinks

If you are paying other websites to create a back-link to your site and vice versa, it is considered a Black Hat SEO technique. It will degenerate your website quality if you are providing irrelevant content to the users.

Try to post high-quality content and provide accurate information always so that more and more website uses your site for back-links.

 

8.  Misleading Accusations

Some websites do something in sheer violation of rules. This technique is among them. When a website falsely accuses a competitor to provide wrong information, it is regarded as a Black Hat SEO.

If you are citing your competitor on your site, make sure you are only providing the correct information. Do not indulge in any sort of blame gaming and maintain your content quality.

 

9.  Wrong Redirects

It is a very common way to generate traffic on a website with low search engine standards. When a website fails to rank higher in search engines, it pays other websites to use a redirect link on their site. When people click on that link, they get redirected to a site that is not intended.

This not only lowers the website quality but users stop using such websites.

 

10.Cloaking

You may have been led to a site that is not remotely relevant for the keyword you have searched. It occurs due to Cloaking. It is a Black Hat SEO technique that websites use to rank on a particular keyword even though the keyword is not appropriate for them.

They insert the keyword a lot of time in their content which is not necessary and by doing so they start ranking on a keyword.

 

Conclusion

If you are a website owner, you should always indulge in White Hat SEO techniques.

Black hat tactics are extremely dangerous to utilize since they are almost always discovered. And the site may be banned or deleted from the search engine.Black Hat SEO methods are being more and more recognized by search engines so stay away from them.

You can learn more about White Hat SEO methods by enrolling in an Advanced Digital Marketing Program. Use White Hat SEO, learn about the latest optimization techniques and your website will gain more organic traffic within a short period.