Recover Lost SEO Traffic - Masters in Digital Marketing Course




If your website rating is dropping for no apparent cause, you must take quick action to restore it. Many publishers are facing this issue since the last Google algorithm update.

We can lose a significant amount of SEO traffic due to many reasons. They can be related to website health, keyword misplacement, or security issues.

There are no definitive ways to restore SEO traffic. You have to perform an audit using either manually or by using a digital tool. Not many people have proper knowledge regarding such tools. However, you can learn more about it in a Master's in a digital marketing course. Once you understand what is lacking in your site, you can simply start working on it. The process may stretch for a longer duration if you are unable to find the cause immediately.

Ways To Retain Lost SEO Traffic

It doesn’t matter how long ago the traffic disappeared. It may happen slowly or all of a sudden. Generally, it happens when you make a certain change like introducing new pages. Lost SEO Traffic can be caused by many factors, some external and some internal. You can recover lost SEO traffic by auditing your site.

Here are some of the things that you can do to get your SEO traffic back:

Website Health

Make sure that your website is optimized and responsive to mobile users. Search engines regularly update their indexing fixtures. As a website owner, it is your responsibility to look for such updates and making sure that your website is following all the necessary guidelines. Check your website’s Core Web Vitals ratings to confirm it is optimized to provide a good user experience.

SEO Audit

Performing an SEO audit will confirm that your website doesn’t have optimization issues. There are several factors considered by search engines like the image size, page information, or the uniqueness of the page. Do not try to rank for 2 similar keywords. Instead, you can merge those pages to get more traffic.

Malware

You never know when your site can get affected by malware. Hackers are always trying to get into websites and it is quite possible that your site must be facing hundreds of cyberattacks daily. Make sure you are having cyber protection and not losing SEO due to a malware issue.

Missing Redirects

Have many redirects on your page? If a search engine finds that some of your redirects are taking people to a threatful site, it may stop indexing it. Check the quality of your redirects to confirm they are not misplaced. Sometimes, the redirects get lost when the page information is changed so if you have updated something in your site, make sure your redirects are correctly in place.

Misplaced Pages

It is another reason for losing organic traffic. When you change the layout of your site or update it, the search engine might not recognize you. Make sure your website is not having this issue. If your website has hundreds of pages, it is better to use SEO audit software to perform the task. Check that the original information hasn’t been deleted from the page and it is not showing the 404 error.

Backlinks Quality

You don’t want bad websites creating backlinks to you. Google validates your authority with the help of backlinks. Many websites use bad backlinks in hope that google will index their site. As a website owner, it is your main responsibility to check backlinks quality to confirm they are coming from original sites. You can use an SEO automated tool to perform this task.

Technical Issues

Technical matters in the website can cause a significant decline in website traffic. It is a good idea to regularly check your website for technical issues. If a technical issue prevents your website from loading properly or stopping users to perform a certain task, this can affect your SEO efforts. Errors play a major role in ranking as they are a major factor that can drop your ranking.

SERP Feature Changes

Google has made many changes in SERP recently. According to experts, if your site is not SERP optimized, Google won’t rank your site. It can also be a major cause of low organic traffic. SERP features provide additional details related to a site. If you want to rank, make sure that your website is optimized for search pages.

Security Issues

One of the biggest fears for any website owner is being hacked. Hackers are always looking for new ways to attack and damage websites, so it's always important to keep your site and all your personal information secure. Make sure your website hasn’t been compromised in any way.

What Can I Do?

Recovery can be fluent if you know the right way. Your competitors are always trying to cheat the system to increase their rankings. Never fall for such traps. You may rank for some time but it can harm your site in the long run. Knowing how to identify spammers is critical to keeping SEO honest.

You can learn more about it by pursuing a master's in digital marketing course where you will understand about depths of SEO. You will get to know the right way to rank a site and ways to recover it if your ranking falls. Huge shifts are occurring all the time on the internet and all of them impact SEO. You need to be prepared for the future with the right kind of information.

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